New logos make us ridiculously happy. Check out the new logo we created for A Spencer Gellise Salon.

While we’re talking about logos, let’s talk about why they matter. Did you know that people retain about 40% more of a visual image than they retain of what they read?

Think about how quickly people glance at your business cards or letterhead. They may not take the time to read your tagline. They may not pay attention during your elevator speech. But if you have a distinctive logo, potential customers will notice it. They are highly likely to recognize and remember your logo the next time they see it. In addition, studies show that people make quick decisions about your company’s reliability and professionalism based on your logo.

A simple, professionally-designed logo is your best opportunity to give your business an edge over the competition.