Our social media work for Garpiel Group has seen great success. Two recent Facebook promotions helped the number of page followers more than quadruple. A fall 2012 promotion not only grew the company Facebook page by leaps and bounds, but it also was an opportunity to showcase the Garpiel family’s generosity and patriotism. When the page hit 500 followers, Garpiel rewarded two local deployed service members’ families with free snowplowing services for an entire winter. We recognized that the promotion, which we conceived and fully administered, was ripe for media publicity, so we also wrote a press release about Garpiel’s charity. In turn, Garpiel Group was featured in several local newspapers, on the radio and on TV news.